Tuesday, September 07, 2004

Roxio Signs Publishing Agreement With STOPzilla

Roxio Signs Publishing Agreement With STOPzilla
Tuesday September 7, 9:30 am ET
Roxio's Retail Expertise Unlocks North American Distribution Channels for
Leading Anti-Spyware Developer


SANTA CLARA, Calif., Sept. 7 /PRNewswire-FirstCall/ -- Roxio, Inc (Nasdaq:
ROXI - News) provider of the best-selling digital media software in the
world, announced today that it has entered into a publishing agreement to
market STOPzilla, a premier anti-spyware application. Under the terms of
the agreement, Roxio will use its established sales and marketing
organization, multi-channel distribution experience, and expertise in
selling to the mass consumer to increase brand awareness and maximize the
sales potential of STOPzilla.
ADVERTISEMENT


"STOPzilla epitomizes the characteristics we were looking for in a
potential partner," said Scott Berlin, Vice President, Worldwide Sales and
Marketing, Roxio. "STOPzilla has clear competitive advantages, is
exceptionally easy to use, competes in a high-growth category, and has
proven its viability with a solid record of online sales. Our partnership
enables STOPzilla to broaden its reach and capitalize on a new market
opportunity at retail, while providing Roxio with the ability to increase
revenue by leveraging existing relationships and infrastructure."

STOPzilla's award winning technology takes an innovative, real-time
approach to protecting Internet users' privacy and insulating them from the
inconvenient, invasive and often harmful results of spyware and adware.
STOPzilla is the only solution on the market that uses advanced suppression
technology rather than extraction to effectively quarantine and neutralize
adware, stop popups and counteract spyware monitoring tools designed to
record Internet activity and behavior.

"With spyware and adware threats reaching epidemic proportions, now is the
perfect time for the retail launch of STOPzilla," said Robert Deignan,
Business Development Director, STOPzilla. "In Roxio, we have a single point
of entry into multiple markets and a partner with the channel knowledge,
relationships, and marketing acumen to further STOPzilla's success."

About Roxio

Roxio, Inc. provides the best selling digital media software in the world
and owns Napster®, the world's most recognized brand in online music. Roxio
makes award-winning software products for CD/DVD burning, photo editing and
video editing. Roxio's family of products includes category-leading
products Roxio Easy Media Creator(TM), Easy CD & DVD Creator(TM), Digital
Media Suite®, Easy CD Creator® (Windows) and Toast® (Macintosh) for CD/DVD
burning, PhotoSuite® for digital photography, and VideoWave® for digital
video. Roxio's current installed base is in excess of 100 million users.
Roxio distributes its products globally through strategic partnerships with
major hardware manufacturers, in stores with the leading worldwide
retailers, through Internet partnerships and also sells its products direct
at www.roxio.com.

About STOPzilla

STOPzilla, a privately held company based in Boynton Beach, Fla., is a
developer of innovative privacy solutions that are intelligent, easy to use
and affordable. Since launching in April 2002, STOPzilla has fast become
the preferred spyware, adware and popup killer for Internet users worldwide
earning the Cnet Editors' Choice Award in November 2003 -- one of the most
coveted awards in the consumer software industry.

NOTE: Roxio, the Roxio tagline, Roxio Easy Media Creator, Easy CD & DVD
Creator, Digital Media Suite, Easy CD Creator, PhotoSuite, VideoWave,
Toast, and Napster are either trademarks or registered trademarks of Roxio,
Inc. or its subsidiaries in the United States and/or other countries. All
other trademarks used are owned by their respective owners.

Full
Article



0 Comments:

Post a Comment

<< Home